Atomic Labs in Brazil has been playing around a lot with formats more recently, where over the last 12 months it launched a protein-packed breakfast cereal, a wafer-style protein bar, peanut-based protein powder, and a few gummy supplements. That flair for formats is present again in the latest innovation from the creative company in X-Gum, which is indeed a bubble gum that has active ingredients and functional benefits infused into it.
X-Gum comes in a metal tin, and inside are 21 strips of bubble gum containing taurine, B vitamins, and an energizing hit of caffeine. Atomic Labs does provide the precise dosages you get in the chewy pieces, with a light 180mg of taurine and a more reasonable 75mg of caffeine. The nutrition is guilt-free with only eight calories a piece, so if you have more than one stick for extra caffeine, like three for 225mg of caffeine, the calories won’t get in the way.
As mentioned, Atomic Labs has been getting into different formats as of late, which is always a great way to mix things up and keep things interesting for consumers. X-Gum gives fans of the brand a new way to consume caffeine or increase their daily intake, putting it into a format that can go wherever you do. The price of the innovation is on the high end, at least compared to your ordinary bubble gum, at R$49.90 (9.72 USD) from atomiclabs.com.br.
