BPJ in China is a convenient and growing functional brand that started its journey with a classic protein-packed bar with an impressive percentage of protein per piece at 20g in a 55g product. The product keeps the calories well within reason, around the 200 mark, and it has a handful of flavors, including Strawberry Yogurt. For 2026, BPJ is staying in the world of convenient, ready-to-go protein, but adding a whole new format to its catalog.
Launching in its local market of China, BPJ has introduced its first-ever beverage, packing 26g of quality protein in a compact 330ml carton. The innovation relies on a four-source formula, including whey and milk, and alongside the muscle-building macronutrient, there is about 12g of carbohydrates, absolutely none of that sugar, and around 4g of fat. The protein-to-calorie ratio is leaner than BPJ’s bar with more protein and under 200 calories.
Beverage is a fitting extension to the BPJ family, as it keeps its focus on quick and convenient protein, just in a delicious, flavorful and creamy drink instead of a dense and doughy bar. There are three flavors to choose from for the brand’s new format, similar to its widely available protein bar. The BPJ Protein Shake is debuting in a classic Chocolate, sweet Strawberry Ice Cream, and Cafe Latte, which comes with a small, sub-20 mg of caffeine.
