New Gen is a different energy drink from Hell Energy in Europe that doesn’t have as much caffeine as the many other offerings in its catalog. The product has a very light 32mg of caffeine, alongside some B vitamins, and a low amount of sugar and calories. It’s designed as more of a drink you can have a few times a day, rather than a couple, due to that much lower level of caffeine compared to your standard Hell Energy Drink at 80mg in a 12oz can.
In a surprising update, Hell Energy has updated its New Gen Energy Drink with a feature that makes perfect sense, especially with the rise of better-for-you soda here in the US. The brand has relaunched Hell Energy New Gen, having all of those same original highlights plus newly added prebiotic fiber to support gut health and digestion. It turns the beverage into even more of a product you can drink on a casual basis and enjoy the benefits of.
For now, Hell has only previewed its prebiotic-infused New Gen Energy Drink in two of the five flavors that are out there, with Classic and the crisp Green Apple, although it is called a new recipe, so there is a good chance it will spread to the rest.
