El Jefe announced a very interesting development and innovation to start the year, announcing the coming of a second beverage called La Jefa Energy. It looks to deliver the same sort of experience as the brand’s original beverage, but in a slimmer 12oz can, and despite the smaller size, it has the same 150mg of caffeine. El Jefe mentioned that the flavors for the expansion would be completely new and only be available for La Jefa Energy.
Previously, El Jefe had named just the sweet Pineapple Storm flavor, and now it has shared the other two that are going to be available to choose from on debut. The La Jefa Energy Drink is rolling out shortly in the already known Pineapple Storm alongside Monarch Raspberry and Royal Apple. They all keep the sugar-free theme as well as supremely low calories, and will be a great extension to the growing catalog of El Jefe. La Jefa puts the brand next to other competitors in that 12oz size, although in its own style established in its original beverage.
