After several teasers and some vague details here and there, the newcomer Protein Now from the reputable supplement company NutraBio has taken the covers off its debut product. Over the last week, we’ve seen several images from the colorful new brand, pointing us in the direction of some sort of protein-packed beverage. With Protein Now coming out of hiding today, we can confirm that we were pretty close with our guess, but not completely correct.
Protein Now is a brand that’s all about helping consumers get more protein whenever and wherever they want, and what better way to do that than to make a pocket-sized protein shot. The brand’s flagship innovation is a compact 100ml drink that you can throw down in one mouthful, and inside that bottle is 21g of complete and quality protein. There is zero sugar, no fat, under a gram of carbohydrates, and 90 calories, meaning it’s just six calories not from protein.
NutraBio and the team did a great job at keeping Protein Now underwraps, and it seems to have all been worth it as the protein shot is a strong supplement. The convenience of the product and its respectable amount of protein are huge selling points, as it’s like having a protein bar in your pocket, although it’s much leaner and quicker to consume. Protein Now has only unveiled its shot-style protein drink so far, with availability and details on that coming shortly.
