VALR is a functional energy drink company focused on delivering more than a standard caffeine hit, building its flagship beverage around a reliable 175mg of natural caffeine paired with nootropics and adaptogens for balanced energy and focus. It is also a nitrogen-infused product, giving it a distinct, smooth, creamy flavor profile across its four original flavors: Berries & Cream, Orange Cream, Blueberries & Cream, and the more recent Tropical Cream.
In line with this year’s Arnold Sports Festival, where VALR Energy will once again be exhibiting, the brand has unveiled a refreshed look for its nitrogen-infused flagship. The ingredients and dosages appear to remain the same, still featuring the likes of theanine, rhodiola, and an energizing 175mg of natural caffeine. The new packaging sees VALR shift to a mostly white design, replacing the original flavor-based colors that completely covered the cans.
VALR has been promoting the revamp as “Same Nitro. New Look.” reinforcing the fact that it is primarily a cosmetic change, not anything regarding taste, experience, and benefits. We’re guessing the rebranded line of energy drinks will be on full display at the Arnold Sports Festival this weekend, taking full advantage of the 10s of 1,000s of people descending on Columbus, Ohio.
