Chiefs returned to the protein bar format about a year ago with its Protein Soft Bar, delivering a noticeably softer and smoother experience compared to more traditional dense bars. The product combines indulgent textures with balanced nutrition, packing 16g of protein and low sugar in every piece. It originally launched in Peanut Caramel and Choco Caramel, and this month, for the first time since its debut, the Chiefs is expanding upon functional food.
After being available in stores and on shelves for over a year, Chiefs has revealed and released the first extension to its softer protein snack in Choco Coco. The innovation blends rich milk chocolate and sweet coconut for a dessert-like candy bar taste similar to a Bounty Bar. It keeps the same high-protein approach with 16g alongside 19g of carbohydrates, under 2g of sugar, and 216 calories, and it’s available now across Switzerland, including chiefslife.com.
