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Flipside takes inspiration from a legendary energy drink for its new Fusion Fury flavor

Fusion Fury Flipside Energy Drink

The growing Australian energy drink Flipside has a new flavor rolling out to retailers this month, and it is an intriguing one. The extension comes in an eye-catching gold can, and the name doesn’t give too much detail away in Fusion Fury. According to the brand, it is inspired by one of the great energy drinks of all time, which certainly makes it sound like something worth trying, and definitely a promising contrast to its other options like Violet Voltage, Hypermelon, and Sherbet Bang.

There was an early launch this week of the Fusion Fury Flipside Energy Drink, where a limited supply was available for purchase from LMCT+ Petrol in Preston, Victory, which is owned by Adrian Portelli, one of the minds behind the beverage itself. While the early access was exclusive and short-lived, Fusion Fury is a permanent flavor of the energy drink that is making its way out to all retailers, only in Flipside’s full-sugar variety to start, with a promise of it going sugar-free if popular.