The Swedish company Joluca did something different in its new releases back in March, where we didn’t get a new flavor for its flagship energy drink or any of its varieties. The brand introduced a whole new beverage in the Joluca Protein Drink, combining collagen for 10g of protein and a strong 180mg of caffeine for energy. We’ve got another new product from Joluca in May, and this one is even more different than its collagen-based beverage.
Joluca Electrolytes is the innovation the Swedish creative company has pumped out, and what makes this one so different is the format. Instead of coming in a can or even a carton, this product is an effervescent tablet supplement, bringing together electrolytes for hydration and a variety of vitamins for recovery and general health. As far as we know, this is Joluca’s foray into supplements, which is an interesting play as it could lead to many other things.
The newly released Joluca Electrolytes is available in two flavors, very traditional tastes, or at least the flavors they combine are, with Peach & Strawberry and a sharp Apple & Lemon. With products like this not being its usual area of business, you won’t find this on the usual Joluca shelves, it’s actually exclusive to the giant Swedish pharmacy chain Apoteket.
