The Swiss food and drink company ok is back with another interactive promotion, this time leaning into the packed summer event season with a sweepstakes tied to concerts, festivals, and travel. The campaign is connected to specially marked cans of the Classic ok Energy Drink, which have details and QR codes on them that direct you to an entry page. The promotion also partners with several familiar Swiss names, including RailAway, Brezelkönig, k kiosk, and avec.
The latest promotion from ok is a daily entry thing, where consumers in Switzerland can submit themselves once per day to further increase their chances and enter more draws. Throughout the campaign, the brand is handing out rotating grand prizes involving event tickets and travel for two people using public transport. There are also runner-up rewards involving tickets to Friends Day in Zurich, and products from Brezelkönig, a reputable pretzel maker.
