Wicked Cutz has announced a collaboration that, without anything actually available yet, is already bringing a lot of attention to the brand, which specializes in premium meat snacks, including jerky, beef chips, and meat sticks. The food company has got together with none other than the bakery legend and cinnamon bun specialist, Cinnabon, internationally known with over 2,000 locations spread throughout the world.
Wicked Cutz and Cinnabon are collaborating for an authentic Cinnabon cinnamon bun flavor of protein-packed Bacon Jerky, and it is made with Cinnabon’s original Makara cinnamon for a genuine savory, meaty taste. The product comes under Wicked Cutz’ Bakery Inspired Series, and it is just the beginning, as there are plans for even more Cinnabon collaborations, involving its meat sticks and innovative beef chips.
We had yet to see Wicked Cutz partner with any sort of major food or familiar mainstream brand, but it has picked one hell of a first-time collaborator. Cinnabon brings a level of notoriety and expectation that immediately elevates the joint products Wicked Cutz brings to market. We look forward to trying them all and seeing how the bakery approach goes, as it introduces a new angle for how the likes of jerky and sticks can taste.
