Clear protein has become a key subcategory in sports nutrition, now commonly spanning from powder supplements to ready-to-drink beverages that offer a lighter alternative to traditional shakes. One of the newer names entering that space in the United Kingdom is JUCED. The startup was founded by Jed Thirkettle, who was diagnosed with muscular dystrophy at age eight, and has lived his life trying to get more protein into his diet as easily as possible.
JUCED is uniquely made with various fruit juices and comes with 15g of protein in a 250ml can alongside 11g of carbohydrates, no added sugar, and just under 120 calories. It is important to note that the protein comes from bovine collagen rather than complete, common sources like whey or milk protein. JUCED and its light protein drink have debuted in three refreshing flavors, all two-part recipes in Apple & Raspberry, Pineapple & Passionfruit, and Orange & Peach.
The concept of a real fruit juice base certainly makes JUCED different from the many clear beverages that are already available, and like those others, it’s a great alternative to the typically milkshake-style and dessert-like protein shakes. The brand is available directly through its online store in full, single-flavor cases of 12 at £26.99 (36.23 USD), or grab the Taster Kit, which is basically a variety pack, where you get to try each of the flavors at £2.75 (3.69 USD) each.
