Valio made its way into the US last year by bringing over one of its more popular functional innovations from its home market in Europe, the ProFeel Protein Pudding. Each convenient pot packs 17g of protein alongside an impressive 9g of carbohydrates, only 2.5g of fat, and a total of 130 calories. You get all of that in a decadent chocolate pudding, with the macros making it more than a worthwhile go-to, even at two, where you are looking at 34g of protein for 260 calories.
The delicious ProFeel Protein Pudding has now landed at Costco, and as is usually the case with the membership retailer, it comes in a value-focused bulk format. Costco is selling a box of 12 of the addictively delicious puddings for just $19.99, bringing the cost down to a genuinely unmissable $1.67 each. That’s not only a better protein-to-calorie ratio than a standard protein bar but also far better value, and again, it’s all squeezed into a pot of chocolate pudding.

