Alani Nu has never been shy about experimenting with candy-inspired flavors for its hugely popular energy drink, with things like seasonal releases and temporary event editions. The brand is back at it again this month with Purple Cotton Candy, a colorful new extension that has started showing up at Target stores. The beverage itself delivers Alani’s familiar combination of zero sugar, low calories, and uplifting energy.
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Purple Cotton Candy sounds every bit as playful as its name suggests, with Alani Nu describing the flavor as tangy grape candy spun into caramelized clouds, essentially blending sweet cotton candy with a touch of sweet and ripe grape. It’s another creative experience from the beverage competitor, as stand out as Witch’s Brew, Pink Slush, and Sherbet Swirl, and again, Purple Cotton Candy is available now from Target at $2.59.
