Project AD has always been willing to venture well beyond traditional sports nutrition, building supplements that target specific areas of health and wellness instead of sticking solely to pre-workouts, proteins, and recovery. Over the years, we’ve seen everything from the low-calorie Professor Nutz peanut butter and Hangry Joe’s cream of rice to hydration-supporting Cocolytes and the calming functional drink Calming Cacao.
Life Insurance is the reputable brand’s latest outing, and it’s designed as a complete daily foundation, beginning with a comprehensive vitamin and mineral system. It packs high-potency vitamins A, C, D3, E, K2, and a full methylated B-complex alongside bioavailable chelated minerals, including magnesium bisglycinate and taurate, zinc picolinate, selenium, copper, chromium, calcium, and iron. You also get a full electrolyte panel with sodium, potassium, chloride, phosphorus, and trace minerals to support everyday hydration.
Beyond the essentials, Project AD layers in a selection of ingredients targeting energy, cognition, and long-term wellness. There are standout dosages of d-ribose and taurine at a gram each, acetyl l-carnitine at half a gram, betaine, and the notable longevity component NMN. Moving on down the list are shilajit, CoQ10, PQQ, and boron, adding some mitochondrial, cognitive performance, recovery, and healthy aging support.
Project AD has built Life Insurance to essentially take the place of an entire daily supplement stack, rolling more than 40 active ingredients into a single stick pack in a citrusy flavor called Fresh Pressed OJ. The product comes with 20 servings per bag, and as you’d expect with everything that’s in there, the price is up there. Directly through projectad.me, you’ll pay $59.99 for a full pack of Life Insurance or $44.99 on subscription.
