Pure Nutrition has spent much of the past year expanding with everything from hydration supplements and pump products through to functional gummies and its well-rounded Fundamental pre-workout. One category that it had been rather quiet on, despite being one of the industry’s biggest, was daily essential protein powder. The Mexican company has dropped something specifically for that space this month with the launch of its all-new Fundamental Whey.
Fundamental Whey is built around premium whey protein, delivering 24g of complete and quality protein in every serving to support muscle growth, recovery, and everyday protein intake. Pure Nutrition has also included AstraGin to help maximize nutrient absorption and the benefits of the macronutrient. As for the other numbers filling out the nutrition profile, alongside the protein, you get 4g of carbohydrates, 2g of fat, and a traditional calorie count of 130.
The debut of Fundamental Whey gives Pure Nutrition a deeper presence in the saturated and highly competitive health and nutrition category, with a simple, reliable, and cost-effective competitor that relies entirely on whey concentrate. The supplement has debuted in four gourmet flavors, including the classic Milk Chocolate, Vanilla White Chocolate, a much more uncommon Horchata, and the distinctly Mexican-inspired Chocolate Mazapan, all available now.
