There are several energy drinks that have come a long way over the last few years, rising from new entrants to giants within what is one of the most fiercely competitive categories out there. It is not an easy thing to do, scaling a brand and beverage to the heights some have reached, but one of the even rarer challenges is taking an energy drink international. There aren’t many that cross borders like Monster, Red Bull, Celsius, Ghost, and C4, to name a few, although Bum Energy is about to take a swing at it.
The team behind Raw Nutrition has revealed that the 12oz Bum Energy Drink is officially landing and launching soon over in the United Kingdom. The brand is showing off several flavors for the rollout, including Cola, Blueberry Lemonade, Peach Mango, Strawberry Kiwi, Grape, Pink Lemonade, and Dr. Bum. Typically companies alter their formulas a bit for international markets, although we’re pretty sure nothing needs to be done for Bum Energy with its signature 112mg of caffeine 250mg of Cognizin.
It will be interesting to see how Bum Energy fairs against the competition, as again, few successful entries in the energy drink category have ventured outside of the US and found any sort of luck in other countries. Giants like Monster reflect that with its varying selection of formulas, flavors, and general drinks in other markets, either way, Raw Nutrition is taking a swing at it with Bum Energy arriving very soon.
