The energy drink market in the United Kingdom has no shortage of competitors, although relatively young brand Nuro is taking a noticeably more advanced approach than simply throwing caffeine and B vitamins into a can. The company has built its beverage around the idea that energy should come with more than stimulation, combining a sizeable hit of natural caffeine with a varied blend of nootropics designed to support energy and mental performance.
The list of ingredients driving Nuro’s energy drink experience is the nootropic mushroom lion’s mane with 250mg of rhodiola and 80mg of the calming theanine. Those are joined by magnesium citrate, zinc, and a set of B vitamins including B3, B6, and B12. Rounding it all out is a solid 200mg of natural caffeine, not the usual synthetic kind, to drive energy, again, making for a far more modern entry into the saturated space of energy drinks with added focus and performance.
Nuro currently puts all of the above into a sleek and slim 250ml can, markedly smaller than the common 12oz, with its functional formula wrapped in a distinctive, almost holographic design that helps it stand out just as much visually as it does on ingredients. There is one flavor currently for Nuro, and its debut beverage is Pink Citrush, a mix of pink grapefruit and orange, and it’s available directly from Nuro in cases of six at £10.99 (14.82 USD) with discount on bigger packs.
