The functional food category is one of the most creative spaces in the health and nutrition industry, and it is always exciting to see a newcomer arrive with something genuinely different. Purely Puff’d Up has done exactly that, introducing what it describes as the only all-natural, high-protein marshmallow. It is a format we have come across before, although not as functional as what we’ve got here, and it’s more than enough to help the brand stand out.
Purely Puff’d Up has created a large, soft marshmallow snack using grass-fed whey isolate and collagen, as well as a bit of gelatin, then sweetened with raw honey and organic cane sugar. The resulting nutrition profile stands at a solid 10g of protein, a gram of fat, and a reasonable 200 calories. The best part about all of that is it comes stuffed into a soft, squishy, candy-like marshmallow block that does not feel anything like your typical doughy protein bar.
The protein marshmallow from Purely Puff’d Up is quite an innovation, and while it doesn’t rely entirely on complete protein sources, a good amount of it does. The young brand has done a damn good job at keeping things simple , making its functional food with as few as six ingredients. That spans its three flavors in Coastal Vanilla with Madagascar vanilla and toasted coconut, Café Mocha with espresso and cacao nibs, and Lemon Meringue with organic lemon and crunchy meringue.
Purely Puff’d Up is officially launching later this month, when it will ship out to its early backers who got in on its pre-order. Soon after, more availability will come, at which point those who like the look and sound of the protein marshmallow can order a pack of six for $29.99 or double up with the 12-pack for $49.99 through purelypuffdup.com.
