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Alex Cooper calls out the competition and introduces her gently caffeinated sports drink

Unwell Hydration

Prime follows its recent expansion into India with news on Nigeria and Ghana

Prime X Tradedepot Into Ghana And Nigeria

Prime officially debuts in India but with a much higher price than other major markets

Prime Hydration Launches In India

Prime mixes blueberry and citrus for its second wintery Freeze-named flavor

Berry Freeze Prime Hydration Drink

Wet Hydration changes the active ingredients and benefits between each of its flavors

Wet Hydration

Prime celebrates Dia De Muertos in a special edition flavor with Federico Vigevani

Dia De Muertos Prime Hydration Drink

Fans can now customize Gatorade’s squeeze bottles with AI-generated graphics

Gatorade Generative Ai System

Prime’s streak of collaborations continues with Ibai and a completely new watermelon candy flavor

Ibai Prime Hydration Drink

Musashi gets into sports drinks with a functional formula featuring more than electrolytes

Musashi Hydrate Sports Drink

Prime makes a limited flavor with rapper Peso Pluma exclusively in Mexico

Peso Pluma Prime Hydration Drink

Prime puts an all-new citrus kiwiberry flavor in its collaboration with Central Cee

Central Cee Prime Hydration Drink
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