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Switzerland’s Go Fitness adds a cost-competitive entry to its list of protein powders

Go Fitness Whey Protein

Alpron creates a bubbly protein drink but it has more than twice as many carbohydrates

Alpron Bubble Protein

Muscle Nation prepares to shake up the ready-to-drink protein market in Australia

Muscle Nation Protein Shake

Innovative Inlead is at it again with a protein powder that can be turned into pudding

Inlead Protein Pudding

Sneak sticks to a clean and nutritious set of ingredients in its move into meal replacement

Sneak Eats Details

Bucked Up is getting into protein RTD business although not in the usual fashion

Bucked Up Carbonated Protein Drink

Efectiv sneaks just under 100 calories in its refreshing clear-style protein powder

Efectiv Clear Whey Isolate

Functional innovator Genius Gourmet moves into beverage with a clean sparkling protein drink

Genius Gourmet Clearn Protein

Kentai throws a vitamin and mineral-infused competitor into the protein powder category

Kentai Top Up Protein Powder

Eatyx squeezes 20g of protein into a pocket-sized shot but it’s almost entirely from collagen

Eatyx Hyper Protein

MuscleBlaze makes a coffee flavor of Whey Energy although there still isn’t any energy

Muscleblaze Whey Energy

HealthFarm debuts its MeFirst protein powder but it comes with a lot of sugar

Healthfarm Nutrition Me First
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