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BSN signs fittest person on Earth? Rich Froning joins Ronnie Coleman

BSN have just pushed their reach a little further by signing 2011 crossfit champion. Good to keep with the trends but the claim, fittest person on Earth? Here are the words straight from the guys in pink.

BSN® is pleased to announce the latest addition to the team, 2011 CrossFit Games Champion Rich Froning! Rich is a rising star in the fast-emerging sport of CrossFit, a training discipline that combines elements from a wide variety of sports and training styles with a focus on high-intensity activities in a competitive setting designed to create a broad level of functional physical fitness. A former high school baseball star and firefighter in his hometown of Cookeville, TN, Rich is a natural athlete whose competitive nature and dedication to exemplary physical fitness make him a perfect fit with Team BSN®.

Soon after graduating from Tennessee Tech University, Rich discovered CrossFit competition and was hooked. He made a name for himself at the 2010 CrossFit Games, winning his way through sectionals and regionals before settling for a second-place finish in the finals. He came back even stronger in 2011 and took the top spot, earning himself the title of “Fittest Man on Earth.” BSN® is excited to have Rich on board and we look forward to having him represent the brand as he strives to defend his title in 2012!

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