When Novo Nutrition introduced its Cheerios-inspired high protein cereal ProteinOs back at FIBO in April, the brand said it had quite a few other new products on the way. It has since followed through on that promise with its ProteinOs like Protein Snax and Flavor Infusions. It now looks like Novo has at least one more it’s been keeping under wraps as it has just started teasing yet another entirely new item.
You can see the latest Novo teaser above which does come attached with the fairly obvious words “Protein is about to go nuts!” While we can’t be 100% sure until the brand officially unveils the product, we are fairly certain Novo is getting ready to release protein infused nut butters. The fact that it mentions protein and nuts in its teaser, and the two tubs pictured look like nut butter containers, we really can’t imagine Novo’s latest being anything else.
For now Novo is only saying the possibly high protein nut butters are coming soon, with the fact that it’s teasing two tubs suggests we could be in for two different versions or flavors.
