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Birthday Cake One Bar rebranded with 1g less protein

Oh Yeah One Bar

Oh Yeah has released an image of its very popular protein snack, the delicious One Bar, dressed in a slightly different label. The picture is of the brand’s Birthday Cake One Bar, which instead of being mostly blue with a white stripe behind the flavor image, is white with a blue stripe.

A couple of other minor tweaks to the look of Oh Yeah’s One Bar include a different cake graphic and a shift in where the bar’s macro highlights sit. Overall the brand hasn’t really changed all that much, with the biggest difference being the reverse of colors.

The news has left us with two questions, will the branding be spread across to any other One Bar flavors and are there changes to its formula? The one thing we did notice in the preview of the updated Birthday Cake One Bar is that it says it now has 20g of protein, whereas the original has 21g.

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