At the end of last year, Nutrabio made an announcement that sounded like a mountain of a challenge, promising to launch at least one new product every week for six months. In all of the years we’ve been following the supplement industry, we had never seen any brand keep the new releases coming that often, for that long.
Now that we’re in the first week of July, we’re happy to say that despite the enormity of it, Nutrabio has indeed delivered on its promise. After six months, from January through to the end of June, spanning the entire first half of the year, the Stack3d Certified brand launched at least one new product for all 26 weeks.
Nutrabio has dropped a variety of different items throughout the six months, most of which were new flavors for already available supplements. We were also treated to several entirely new products including the single ingredient formulas Choline Bitartrate and Alpha-GPC, as well as more complex supplements like Alpha EAA.
Nutrabio’s effort certainly deserves applause, as far as we know, never before has a supplement company done anything like that with over 40 new releases consistently dropped on a weekly basis. It has been an exciting first half of the year from the brand, although we suspect Nutrabio has plenty more up its sleeve.
