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Sparta reveals details on its industry-first Scratch & Sniff labels

sparta nutrition scratch and sniff

Sparta Nutrition has shared a sneak peek at one of the products from its revamped line of supplements, which also reveals an exciting new feature. That feature is something that has never been done before in the industry and is definitely going to bring extra attention to the refreshed brand when it hits shelves.

The new feature is a “Scratch & Sniff” label, which will be on all of Sparta Nutrition’s upcoming flavored products. The idea behind it is in the name, being that you scratch the label and experience the respective flavor via smell. The brand has spent over eight months matching each panel’s smell, to the taste of the powders.

Sparta Nutrition has enhanced the labels of its supplements as well with raised print and quality finishes to give them a premium feel. One other exciting development is the brand’s refreshed lineup of products will involve flavor collaborations with major companies, although it has yet to reveal what any of them are.

It was already said that Sparta Nutrition had some promising developments lined up for the coming months, and it now looks like that is indeed the case. The Scratch & Sniff label is a creative new feature, and with talk of collaborations with non-supplement brand, Sparta’s big relaunch certainly has our attention.