Novo Nutrition took a huge step forward last year in the convenient snacking game when it partnered with the major UK retailer WHSmith. The company not only started carrying the functional brand’s products, but it gave it quality placement in its stores, and the two worked together to price all of the snacks competitively.
In 2020, Novo Nutrition and WHSmith plan to expand that partnership even further, starting with an in-store sampling tour. The brand’s CEO Andrew Coulson and his team will be stopping in at WHSmith locations across the country. Everyone that enters the store while Novo is there is going to get one of its products completely free.
Novo Nutrition is kicking off its in-store sampling tour tomorrow at the WHSmith in the Manchester Arndale shopping center in Manchester. We don’t the exact schedule or direction the brand plans to go after Manchester Arndale, but with hundreds of WHSmiths in the UK, it’s going to be a busy tour for the growing company.
