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First availability of Conor McGregor’s MAC Energy goes live on AmazonFirst availability of Conor McGregor’s MAC Energy goes live on AmazonC4 is getting into protein soda with 20g of protein from quality whey isolateC4 is getting into protein soda with 20g of protein from quality whey isolateDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideCandy Apple flavor shows up for Gorilla Mind’s energy drink and is coming soon to GNCCandy Apple flavor shows up for Gorilla Mind’s energy drink and is coming soon to GNC
Novo Nutrition

Novo is going after Dorito’s in its latest better-for-you snacking innovation

2 min read
Novo Nutrition Protein Hots

Novo makes a smaller half-sized bag of its tasty high-protein chip snack

1 min read
Novo Nutrition Snack Sized Protein Pops

Novo moves into Lidl with its flavorful protein chips and potentially more than 10,000 stores

2 min read
Novo Launches Protein Pops In Lidl

Salt and Vinegar doubles Novo Nutrition’s Protein Pops menu after nine months on the market

1 min read
Novo Salt And Vinegar Protein Pops

Novo returns to the traditional bar format and 20g of protein in its latest functional effort

2 min read
Novo Protein Bar

Cheese and Jalapeno bumps Novo Nutrition’s protein chip lineup to five flavors

1 min read
Novo Protein Pops Tangy Cheese

Novo’s barely one-month-old protein chips are already getting another two flavors

1 min read
Tangy Cheese Novo Protein Pops

Original protein chip innovator Novo Nutrition returns to the format in Protein Pops

2 min read
Novo Nutrition Protein Pops

Protein snacking is apparently about to pop in the UK with Novo Nutrition

2 min read
Novo Nutrition Teases Some Sort Of Pop Product 1

First Novo beverage is a protein-packed shake with 25g of protein and no added sugar

1 min read
Novo Nutrition Protein Shake

Functional innovator Novo has put together some sort of beverage

2 min read
Novo Nutrition First Beverage

Upcoming Protein Roll will also be hitting shelves in full-size option with 20g of protein

2 min read
Novo Nutrition Protein Roll 1
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