The beverage brand Ugly who late last year expanded its lineup of flavored, sparkling water into the energy drink market, has introduced something a little more plain this week. Now available from the growing company who you can find at the major retailer GNC, is ‘Plain Ugly’, which is straightforward, purified water in still and sparkling varieties.
Ugly’s water comes in 16oz aluminum cans just like Ugly Energized and select flavors of the original Ugly drink, and will cost you $18.99 for a case of 12 cans when buying directly from the brand’s website. The new Plain Ugly is also going to help the environment as Ugly plans to donate one cent from every can sold to the non-profit Oceanic Global.
Ugly is a UK-based company, and while the new Plain Ugly purified water is currently only available here in the US, that won’t be the case for too long. The brand is looking to launch its still and sparkling water in the UK market sometime next month, although it will be on shelves in a slightly smaller, standard 330ml can, which is equal to about 11.15oz.
