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Rebranded Big Whey is bringing with it a more cost-effective price point

bulk sports big whey

The Japanese supplement company Bulk Sports has introduced a new version of its popular and fairly straightforward whey concentrate-based protein powder, Big Whey. One of the two changes made to the product is it now has a look similar to the on-the-go Big Whey RTD with a more vibrant and modern design that is also on a few other Bulk Sports supplements.

The second area of the Big Whey protein powder the brand has tweaked is its price point, which is something fans will certainly appreciate. Bulk Sports has not changed anything on the inside of the product, but the rebranded version is more cost-effective with 1kg bags at ¥2,980 (27.67 USD), 2.3kgs at ¥6,670 (61.93 USD), and the huge 5kg at ¥13,400 (124.42 USD).

Bulk Sports’ Big Whey protein powder is still going to be available in its wide variety of flavors, including traditional tastes like Chocolate and Vanilla, and more uncommon creations like Melon Ice and Fresh Milk. The brand’s Almond Chocolate 1kg Big Whey will be the first flavor and size to get the new look, although it will eventually roll out to the rest of the lineup.