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AI protein bar brand OWN teases its next and potentially industry-first product

own mysterious food enhancer

The brand behind the AI developed OWN Protein Bar, is teasing its next new product, that unlike its first effort, is not going to be an edible snack or food. From what we can tell, the brand’s second item will be some sort of powder supplement or functional formula, which OWN is saying “We did it first”, suggesting it’s an industry first.

The brand is also saying whatever its mysterious new product is, it’s going to “forever change the way you enjoy your favorite foods.” Based on that, we suspect it to be a flavoring powder or enhancer, as OWN says, something to make your food more enjoyable. We’re not sure what kind of product that would be, especially if it’s a product that’s never been done.

OWN certainly has our attention for its second-ever release, even more so because we don’t have any confident guesses as to what it could be. Concentrated flavor drops as well as zero-calorie sauces, syrups, and powders for added flavor, are far from anything new, so if the product is indeed an industry first, we have to imagine it’s not in that area.

OWN plans on sharing more information on the mysterious new item soon, so definitely stay tuned for any news and updates.

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