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Highly-requested white chocolate Built Bar flavor launching tomorrow

birthday cake sprinkles built bar

Tomorrow afternoon, functional food company Built Brands is releasing another flavor of its soft and smooth Built Bar, and it is one fans and followers have been apparently asking from the brand for a while. The upcoming option for Built Brands’ flagship high-protein product is its version of the popular and relatively common flavor, Birthday Cake.

The flavor is officially named Birthday Cake with Sprinkles Built Bar, which is a protein bar covered in sweet white chocolate, and true to its name, it does have rainbow sprinkles across the top. The product comes with Built Bar’s typically lean nutrition profile providing 17g of protein alongside 140 calories, similar to the Double Chocolate and Salted Caramel Built Bars.

Once again, Built Brands is releasing its Birthday Cake with Sprinkles Built Bar at precisely 6PM Eastern Time, exclusively through its online store at, where the protein bar’s regular price is $38.70 a box.