To start the year, we posted a podcast interview with Ronak Shah, a key mind behind Obvi, one of our three Brands Of The Year for 2021. In that interview, Shah talked about coming out with another authentic flavor collaboration later this year. It would be a follow-on from its 2021 released Entenmann’s Chocolate Chip Cookies flavor of Super Collagen Protein.
Obvi has announced that follow-up collaboration, and it is another partnership flavor with the legacy baked goods company Entenmann’s, although this time it’s not based on its chocolate chip cookie. The health and wellness brand has taken Entenmann’s Frosted Donut and turned it into an authentic flavor of Super Collagen Protein named Rich Frosted Chocolate Donuts.
Obvi is planning to launch its Rich Frosted Chocolate Donuts Super Collagen Protein in just three days at the end of the week on Friday, with the brand’s online store being the place to go to get your hands on the product. It’ll feature all of Super Collagen Protein’s usual highlights with 10g of collagen per serving and 40 calories, and a familiar Entenmann’s flavor.
