Swedish functional brand ProBrands may have plenty of different categories and formats covered with bars, treats, chips, shakes, and energy drinks, and until this week, it was missing from the energy shot business. Rolling out to shelves in its home country is the ProBrands Energy Shot, a pocket-sized 60ml beverage designed to give you a nice hit and increase in energy wherever and whenever you need it.
ProBrands newly released Energy Shot features a simple formula, relying only on caffeine to deliver its energizing experience at a moderate 80mg per shot. There is no sugar or carbohydrates in the product, and only a single calorie, with two classic fruity flavors in Berry and Citrus. Retailer Proteinbolaget is already stocking the ProBrands Energy Shot at SEK 19 (1.77 USD) a piece or SEK 199 (18.57 USD) for a case.
