It was only yesterday we shared a teaser for the first beverage from the functional food innovator Novo Nutrition out of the UK, with no details about what kind of drink it would be. Less than 24 hours later, we have a full reveal of that previously mystery product, which is indeed a beverage from the creative company, and while we suspected it could be an energy drink, it has turned out to be the other type we guessed, a protein RTD.
Due to begin rolling out to stores in the coming months is the simply named Novo Protein Shake from Novo Nutrition, providing a solid 25g of protein per shake, reasonable carbohydrates, no added sugar, and a lean calorie count. To start, the brand’s first product in drinkable format is going to be available in two traditional flavors with Chocolate and a fruity Strawberry, both packing that respectable 25g of protein in every bottle.
If the Novo Protein Shake does prove successful, Novo Nutrition has said it’ll be launching more flavors for the nutritious, on-the-go drink, building out the product’s menu and bringing it closer to its tasty protein snacks.
