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Introducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barIntroducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sMyprotein’s isolate protein powder is now on the menu at Five GuysMyprotein’s isolate protein powder is now on the menu at Five GuysOptimum is launching an ultra-filtered milk protein drink with added fiberOptimum is launching an ultra-filtered milk protein drink with added fiber

Swedish Supplements makes a flavor called “Energy Drink” for its growing energy drink

Energy Drink I Am Fcked Up Energy Drink

Like many other sports nutrition brands worldwide, the sometimes hardcore company Swedish Supplements recently jumped into the increasingly popular category of energy drinks with an I Am Fucked Up Energy Drink. That is an extension of the brand’s stimulant-powered pre-workout of the same name but featuring a slightly simpler formula, more appropriate for the format with 200mg of caffeine, carnitine, and no sugar.

Swedish Supplements debuted its beverage in the one flavor with Raspberry, then added two more to the I Am Fucked Up Energy Drink menu to star this year in Cloudy Apple and a traditional Watermelon. The obviously Sweden-based company seems to have found great success with the product as it’s back again this month, rolling out another, in the relatively uniquely-named Energy Drink I Am Fucked Up Energy Drink.

The title of the flavor obviously doesn’t tell you much of anything about it, but Swedish Supplements has put a graphic on the can of its Energy Drink I Am Fucked Up Energy Drink, representing the taste. It appears to be a lemonade or a lemon iced tea flavor, and it’s out now in the brand’s home country, where it certainly has strong distribution and availability.