Prime made headlines all last week with the preview, announcement, and rolling out of its newest flavor innovation in stores and stockists, with the icy cherry-based taste Cherry Freeze for the beverage giant’s hit sports drink, the Prime Hydration Drink. This one does come with a standout feature in the area of packaging, similar to the glow-in-the-dark Glowberry, in that Cherry Freeze’s label changes color based on the temperature where it goes from white to red, but then when it’s cold, it has a blue to red gradient.
It turns out that Prime has not only made the flavor for its signature Prime Hydration Drink, but it has also put together Cherry Freeze for its powder supplement spin-off, the Prime Hydration Sticks. The stick pack version is built with all of the same benefits and main ingredients, but instead of coming in liquid format, it’s powder in stick packs. Unsurprsingly, the packaging on this one doesn’t change color, instead if has the cold gradient from the Prime Hydration Drink in blue to red, and it should be showing up in stores shortly.