Over in Europe, the C4 Energy Drink features a slightly different formula to what you get in the US as well as an alternative selection of flavors, including some genuinely intriguing creations like the tropical experience Pineapple Head put together in partnership with the charity REORG. This month, another couple of exclusive flavors are making their way out into the European market, and they’re something we have seen a bit of from C4 before in authentic collaborations, specifically authentic Millions candy flavors.
C4 has indeed teamed up with the long-running Millions, which has worked with a few other sports nutrition brands in the UK for authentic flavors. In this partnership, C4 has taken the signature Strawberry and Bubblegum flavors of the miniature candy and made them into beverages with Millions Strawberry C4 Energy Drink and Millions Bubblegum C4 Energy Drink. The flavor has been carried into the branding of the products, too, as the C4 logo and stripes make it look as though the can is filled with Millions of pieces.
As mentioned, the formula in the C4 Energy beverage over in Europe is different from the original in the US, although similarly focused, with BetaPower betaine, taurine, vitamins, 160mg of energizing caffeine, and supremely low nutrition with no sugar or carbohydrates, and 28 calories. Both the Millions Strawberry C4 Energy Drink and Millions Bubblegum C4 Energy Drink are rolling out to stores and hitting shelves this month, so be on the lookout for the authentic candy-like flavors anywhere you find the current lineup.
