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Max Effort relies entirely on whey concentrate in its latest protein competitor

Max Effort Muscle Whey Protein

Ever since the beginning of the brand, there has been a protein powder available from Max Effort Muscle, with its original and longest-running competitor being Tri-Blend Protein. True to its name, the product relied on a blend of three different sources of protein for fast, moderate, and slow digestion of the muscle-building macro. The loyally direct-to-consumer company has just a protein powder that is not Tri-Blend Protein, featuring one of the most straightforward formulas you can get in the category.

Max Effort Muscle’s latest innovation is simply named Whey Protein, as that is its one and only source of protein, in the incredibly common and extensively used whey concentrate. The ingredient provides 22g of protein per serving with a gram of carbohydrates and 2.5g of fat for 110 calories in the classic Vanilla Ice Cream flavor. There are currently two other options available for the product with another traditional taste in Chocolate Peanut Butter and something a bit more exotic in the campfire treat, S’mores.

Those three flavors are currently the only ones available for Max Effort Muscle’s Whey Protein, although several others have been pictured and are presumably coming soon in Chocolate Sprinkle Cone, Strawberry Ice Cream, Vanilla Peanut Butter, and Cookies N Cream. As always, the brand’s own website is the best place to go to get your hands on Max Effort’s newest supplement, where bags of 20 servings cost $45.99, which is not overly competitive considering it’s all whey concentrate — no blend with an infusion of isolate — and there is 22g of protein a serving, 12% less than the 25g you usually see.