Getting protein snacks and better-for-you foods on as many shelves as possible is a good way to go for functional food companies to help spread awareness on their ready-to-eat offerings and make it easier for consumers to get their hands on them. In Brazil, Atlhetica Nutrition has several high-protein foods to choose from, including the likes of Best Whey Protein Peanuts, Best Whey Protein Wafer, Best Whey Protein Ball, and Best Whey Blitz, and they can be found in specialty, supermarkets, and gyms.
Atlhetica Nutrition has done something in its home country that we don’t recall seeing firsthand anywhere else, from anyone else, and it further strengthens it distribution. The Brazilian brand has partnered with the movie theater Cinemark, which has a mountain of locations throughout the country. The partnership has resulted in the cinema stocking Athletica’s Best Whey Protein Bar and Best Whey Protein Balls at its counters, giving moviegoers a chance to snack on protein while they catch a film.
Again, the more places a functional food company like Atlhetica Nutrition can be, the better, as it simply creates more opportunities for consumers to have a better-for-you option available to choose from. The Best Whey Protein Bar and Best Whey Protein Balls are great items to have in that position, as they combine respectable taste and a moderate amount of protein at 15g a pack. The balls are also a fun format, as they change up the texture versus the dense, doughy experience of most protein bars.
