Tyson Fury’s functional health and nutrition brand Furocity may be available in many different formats and areas of the industry, including caffeinated ice pops and chewing gum, protein bars, and, most recently, protein shakes, but it all started with energy drinks. Fury and Furocity debuted with the Furocity Energy Drink in four full-sugar flavors, which were later joined by a sugarless, zero-calorie variant. A little more than two years later, the brand is giving back to that original product and refreshing the look and feel.
The Furocity Energy Drink has maintained its appearance throughout the years, and if you haven’t seen it before, it’s relatively straightforward. The beverage was mostly text with sections of color that are closely associated with the flavor, such as red for Sour Cherry Knockout and green for Sour Apple Punch. The all-new design Furocity has put on its beverage is a whole different direction, incorporating intricate patterns and colorways that change from taste to taste, similar to the ain’t Monster Ultra, and there are some completely new flavors.
The rebranded Furocity Energy Drink has been spotted in five options, all in the better-for-you, sugar-free, no-calorie competitor with Berry Freeze, Mango Mayhem, Lemon Blast, Tropical Thunder, and Watermelon Twist. As you can see in the image above, the design changes across each of the options, and they’re all rolling out to stores and stockists now. We’re guessing the branding will expand across to the other items under the Furocity banner, which will certainly be interesting to see in its many different formats.
