Europa is one of the longest-running sports nutrition distributors, being around long before even Stack3d began, and it carries all sorts of brands, from big names like Quest Nutrition, Cellucor, Bucked Up, and ProSupps, down to smaller industry shakers like Inspired, CTRL, and Barebells. The company has been through a lot, existing across all the evolutions and changes the supplement industry has experienced over the last couple of decades, including a merger with Lone Star in 2016, and this year, it has been acquired.
Prenetics Global has acquired Europa Sports Partners and its subsidiary Hubmatrix, marking a significant expansion into the American consumer health and wellness industry for the company. The strategic move establishes Europa’s head office in Charlotte as Prenetics’ US headquarters, and it aims to transform Europa’s brick-and-mortar distribution model into a digital platform. Prenetics expects to surpass $100 million in consumer revenue by the end of 2025, and Europa’s extensive distribution network will most certainly help that.
As far as we know, Europa’s distribution business in terms of the brands and products it sells, as well as the many different specialty stores and retailers it works with, will remain the same following the acquisition; in fact, the distributor is celebrating. The company is encouraging retailers and stockists to reach out to their local rep, and if you get an order in this week, there is 10% off your entire purchase of $300 or more, 12% off $1,000, and the top tier of 15% discount if you can drive up to $2,500, all exclusively for this week only.
