Cellucor’s C4 brand is known for its various energy-driving supplements and pre-workouts, from the core-level C4 Original to the powerhouse C4 Dynasty and the carbonated and more convenient C4 Energy Drink. Similar to how we saw fellow Nutrabolt brand Xtend several years ago, Cellucor is about to expand the C4 name into another category that is quite far from energy and pre-workout with C4 Whey Protein, the first-ever competitor in the protein powder category carrying the C4 name.
Regarding the ingredients, Cellucor’s upcoming C4 Whey Protein sounds relatively straightforward, where you get 25g of muscle-building protein per serving from whey, no added sugar, and a fairly moderate 140 calories. Where things get exciting are the flavors the supplement has been announced in, and they are excitingly delicious. The C4 branded protein powder is going to launch in two authentic collaborations, with a Hershey’s Milk Chocolate and Reese’s Peanut Butter and Chocolate.
Alongside the announcement of C4 Whey Protein in Hershey’s Milk Chocolate and Reese’s Peanut Butter and Chocolate, Cellucor has shared a look at another authentic flavor collaboration but for its signature pre-workout C4 Original. The sports nutrition brand has already done many other partnership creations for its C4 family of products, including Starburst, Skittles, Hawaiian Punch, and Popsicle, and next is a collaboration with the almost 50-year-old bubble gum legend Bubble Yum.
