When a supplement company, functional beverage, or better-for-you snacking brand makes its way into a big box retailer, it is a milestone and can become a monumental achievement if it hangs in there and proves to be a popular choice for consumers. Opportunities like that can increase a brand’s revenue to amounts it may never have expected, leading to growth and scale in all areas of the business. EHP Labs has recently added that sort of notch to its belt by becoming available at the giant Walmart.
The Australian sports nutrition brand EHP Labs can already be found at the likes of Vitamin Shoppe, where it is said to be rather well. There are many other specialty locations that stock the line, and that now includes Walmart, where the brand’s signature supplement, the fat burner OxyShred, has made its way to shelves. The flavored product is designed to support mood, energy, focus, immune health, metabolism, and boost overall weight loss, all in the form of a compact, great-tasting flavored supplement.
The version of EHP Labs’ OxyShred in Walmart has the same weight loss-focused formula, although there is a difference in size. While the long-running product typically has 60 servings, which can be doubled for more effectiveness, the bottles at the big box retailer are close to half that at 33 but do cost significantly less at $31.48 a piece. There are two options on shelves at Walmart in Cosmic Blast OxyShred and Kiss My Peach OxyShred, although that second one is the Stim-Free edition, so it’s without caffeine.
