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UFC ring announcer Bruce Buffer rebrands his It’s Time Energy Drink and adds more flavors

Revamped Its Time Energy Drink

It’s been almost two years since we’ve seen or heard anything from renowned ring announcer Bruce Buffer’s energy drink company, It’s Time. That last update was actually a rather interesting one, with a teaser that seemed to suggest the beverage was getting a rebrand and refreshed selection of flavors to choose from. That announcement came back in October of 2022, and now, almost two years later, a new look has been unveiled for Bruce Buffer’s It’s Time Energy Drink and a handful of new flavors.

You can get a glimpse of the refreshed It’s Time Energy Drink in the image above, and as you can see, it holds onto its vibrant and bold colors but makes the title significantly bigger, stronger, and more visible. The product has a similar set of active ingredients in B vitamins, the three all-important BCAAs, leucine, isoleucine, and valine, and a strong 200mg of natural caffeine. Also, like last time, the revamped product has no sugar and a low 15 calories, giving you a convenient and clean way to increase your energy.

The original It’s Time Energy Drink from Bruce Buffer had just two tastes to choose from, one named Original and the other was a citrusy Orange Lemon. The rebranded version of the product has debuted in a sweet Red Berry flavor, and has had four more confirmed as coming soon in Ultra Mango, Sour Apple, Citrus, and Blue Raspberry. We’re not sure when and where exactly this one is going to be available, but Bruce Buffer himself officially held a launch at La Bonita Supermarket in Las Vegas yesterday.