Entries in the energy drink category have come from all directions here in the US, with innovations from established giants, creative formulas from sports nutrition brands, and completely new companies centered entirely around their beverage. This trend hasn’t been limited to the major market of the US; it is a worldwide trend with several competitors in the UK and Europe getting in on the action, and equally as many brands down under in Australia have been tackling the typically big business space.
The fun and colorful functional company, Adonis in Australia, is one of the latest to get into energy drinks, as per a sneak peek. The brand has shared a snapshot of a stack of cans in its instantly recognizable red and white-striped branding and confirmed that it is indeed a clean energy drink that is coming down the pipeline. There is not much more said about the product outside of the fact that it’s a canned and carbonated energy drink, but knowing Adonis, we imagine it’ll have some sort of creative flavor twist.
Adonis built its name around its original Protein Cookie Dough and has branched that into many other items, including a delicious Cream Of Rice, a protein bar in a host of intriguing flavors, and a rich and decadent Protein Mug Cake. The name of the brand’s entry into the competitive space is the Big Energy Drink, and knowing how different and standout it is in other areas of the health and nutrition space, we look forward to seeing the complete reveal of this one and most definitely try it firsthand.
