Following its string of fun and exciting, special edition collaborations, the beverage behemoth Prime has finally announced an addition to its signature beverage that isn’t put together in partnership with something or someone else. In early August, we saw the return of Glowberry, featuring the same limited-time taste as it did last year, although since then, Prime has pumped out collaborations of the Prime Hydration Drink with Patrick Mahomes, the LA Lakers, the Toronto Raptors, IShowSpeed, and Central Cee.
Details have now surfaced on an all-new standard flavor of the Prime Hydration Drink, and while it has some properties similar to two other tastes on the hydration-supporting beverage menu, it is very much a separate product. A Berry Freeze Prime Hydration Drink has shown up, and it does look the same as Cherry Freeze, which debuted around the end of last year. This is not clearly cherry; it’s more of a generic berry-based taste, and it does have the same sort of gradient design as Cherry Freeze but in blue.
The Berry Freeze Prime Hydration Drink is due to hit the market shortly, or so it seems, as the beverage giant did bring bottles of the flavor extension to this year’s NACS Show, confirming it’s very real and far enough along that it’s finished and on show at the Las Vegas Convention Center.
