Logan Paul and KSI’s beverage brand Prime had done a few collaborations last year with various ambassadors and sponsors, although here in 2024, it has majorly stepped things up and rolled out special edition flavors at what seems like once a fortnight. This year, the team at Prime has got together and made flavor collaborations with Erling Haaland, Kanye West’s son Saint West, Patrick Mahomes, Kevin Durant, the Toronto Raptors, the Los Angeles Lakers, and most recently, IShowSpeed.
We have another Prime collaboration to share for the final quarter of the year, and this is one that, unlike almost all of those mentioned above, is exclusively found and available in the United Kingdom. The beverage giant has gotten together with sponsored songwriter and rapper, Central Cee, to create a completely new flavor for the the brand’s sports drink. The product is called and referred to as Central See Prime Hydration Drink and it has been pictured in two separate colorways.
While two versions of the Central Cee Prime Hydration Drink have been spotted, only one has been released with rose on black in stores in the United Kingdom, including the regular Prime stockist Home Bargains. As mentioned, the flavor of the latest collaboration is entirely new, as it doesn’t taste like any of the other options for the product. The Central Cee Prime Hydration Drink is a fruity combination described as Citrus Kiwiberry, blending zesty citrus, kiwi or kiwifruit, and sweet strawberry.
The all-new Central Cee Prime Hydration Drink and its Citrus Kiwiberry taste, is out now and available in the United Kingdom, again at the likes of Home Bargains, and it should be easy to spot with its eye-catching rose gold gloss and intricate black background.
