If you’re at all familiar with Swedish functional beverage brands, and even those in the country that are not so functional, you’ll likely know about the traditional Julmust soda. Similar to what is essentially the Easter variant, Påskmust, Julmust is a soda that comes to market every year around Christmas in Sweden, that is described as a blend of sweet, cola, and root beer. It’s a very unique, memorable, and nostalgic experience, and it is also something the team at Latitude 65 attempts to recreate around the holidays.
As it did last year, the popular and extensively available energy drink brand Latitude 65 has released a special edition flavor of its signature beverage inspired by the classic Julmust soda. The brand hasn’t straight out called it Julmust, it’s gone with something along the same lines in Nordpolen, plus the product’s usual formula of 180mg of caffeine, b vitamins, and no sugar. The Julmust or Nordpolen Latitude 65 energy drink is rolling out to physical and online stores shortly, but be quick, as it’s only around for the holidays.
