Last year, around this exact time, the sports nutrition legend Optimum Nutrition released two all-new flavors at the retail giants, The Vitamin Shoppe and GNC. The brand is doing that once again here in 2024, and today, we’ve got the spotlight on two creations Optimum has produced for The Vitamin Shoppe and its more than 700 locations. Just like in 2023, the flavors the brand has made for Vitamin Shoppe, one is for its iconic Gold Standard 100% Whey Protein, and the other is for the hybrid AmiNO Energy.
Optimum Nutrition has turned a campfire classic into a protein powder with its S’mores Gold Standard 100% Whey then for AmiNO Energy the flavor is a traditional fruit duo in Peach Mango Tango. The brand has put a “limited time only” banner around the lid of the S’mores Gold Standard, although that was also the case for last year’s Vitamin Shoppe extensions, and both of those are still available for purchase. You can actually see them alongside the new S’mores Gold Standard 100% Whey and Peach Mango Tango AmiNO Energy on Vitamin Shoppe’s website, with the former at $44.99 a tub and the latter $29.99.
